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SN blogs: Enterprise mobile analytics on the rise

SN blogs: This week, analysts look at ways to measure PaaS success; enterprise mobile analytics could become a key barometer of business success.

Along with the increased use of big data analytics to enhance sales and marketing campaigns comes an upgraded way of using enterprise mobile analytics. According to Current Analysis analyst Kathryn Weldon, mobile analytics as an enterprise service is the next step. It takes what many Internet service providers are already doing -- collecting data -- and goes a step further by finding ways to interpret the data so that business managers can use it effectively. So far, IBM and Vodafone Global Enterprise have released mobility-as-an-enterprise-service applications.

IBM's Mobile Infrastructure Analytics Services are delivered over a software-as-a-service-platform and provides information about application usage, infrastructure issues and customer-buying habits. Vodafone's enterprise mobile analytics provide information that can help improve business processes based on user data as well as make suggestions for application improvements.

Weldon says that IT service providers will likely jump on the bandwagon soon and come out with their own analytics services because it seems more useful than simply supplying the data.

Read more about how Vodafone and IBM are using their mobile analytics technologies to benefit the enterprise.

How to measure PaaS performance

Enterprise Strategy Group analyst Stephen Hendrick says that it's time to look at how platform-as-a-service (PaaS) vendors and products are performing. Since nearly all independent software vendors have adopted PaaS, it's important to ask critical questions to determine what turns a particular vendor into a market leader and why some technologies are adopted more slowly than others.

Hendrick compares PaaS with iPhone adoption, since both technologies debuted in 2007. Whereas the iPhone gained traction rather quickly, with new updates being released every several months, PaaS has only recently become widely instituted. But that is just one comparison, and Hendrick lists several other areas that need to be evaluated to determine the overall performance of a product. Among them: It's important to ask if vendors that were early to market (Amazon and Salesforce) experienced higher uptake, mind share and market share?" Does the inverse hold true for vendors who were later to market (IBM, Progress and SAP)? What PaaS products are developers using, and what impact does open source (Red Hat, Pivotal) have on PaaS adoption?

Read about the survey Hendrick is conducting that will try to answer questions about PaaS adoption and performance.

Hybrid applications to include mobile and API

It is nothing new to hear that organizations are not ready to support the technology explosion that the industry has experienced. But Enterprise Management Associates analyst Julie Craig says the evolutions we have already seen in cloud, mobility and the Internet of Things are progressing at such an advanced pace that most enterprises have yet to figure out how to exploit them in the first place. Add that on top of consumers who want the same reliable performance that they are used to and the situation seems draining before it starts. The next revolution, she says will target hybrid applications.

Craig says that it's important to note that, in the near future, enterprises will not just be dealing with the hybrid cloud. "We will also have 'hybrid API-driven apps' (transactions executing via multiple API calls), 'hybrid mobile' (mobile to mobile applications), and other combinations of hybrids," says Craig. She asks two important questions: How can you manage performance in an environment you can't control? And is your organization ready to take on the task?

Read more about what Craig says will be the hybrid application revolution.

Is route validation without RPKI worth the risk?

The Border Gateway Protocol relies heavily on standards to manage how information is routed between networks. PacketPushers contributor Andrew Gallo touts resource public key infrastructure (RPKI) as one of the newer standards to establish route origination. Unfortunately, roadblocks exist that make identifying routes difficult. Gallo explains that five regional registries deal with RPKI's underlying route origin attestations (ROA). Only four of them allow for easy exchange of ROA information to validate and feed back into the system. One of them, ARIN, requires that the others follow the relying party agreement (RPA). Gallo says the problem is that some organizations do not want to deal with the risks associated with RPA and therefore cannot or will not accept it.

The real risk, according to Gallo, is that if all routes cannot be validated, RPKI does not work to its full potential.

Read what Gallo says about the risks associated with not using RPKI to validate ROAs.

This was last published in December 2014

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