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SN blogs: Big data software is not a get-rich-quick game

SN blogs: Big data software companies require a lot of hand-holding before projects can become lucrative; what is Cisco doing with storage?

Steve Lohr of The New York Times says that big data software initiatives require intensive preparation before any long-term results can be seen and measured. Lohr explains that most startups are focusing on data analytics software, but because the market is so new, a lot of training and advising is required before the companies begin any projects. At this point, these startups are acting more as service companies, says Lohr. "For now, the technical hand-holding and pump-priming is an essential step."

For many companies, the cost of doing business is much higher than the revenue they generate. This is expected. The key to becoming successful, he says, is developing a sustainable business model.

This idea comes in to play when companies are deciding whether or not to stay private or move forward with an IPO. If companies have seen a total net loss as a result of high costs and investors bid down the company's stock, it could mean huge losses. That's the risk of investment.

The bottom line, says Lohr, is that the big-data software industry is anything but the get-rich-quick game that some people think it is.

Read about some big data startups that Lohr researched for his blog.

Cisco's absence from EVO-Rail is not an issue

Enterprise Strategy Group analyst Mark Bowker says that even though Cisco is not participating in VMware's EVO-Rail partner program, it is still focusing on partnerships that prioritize storage and converged infrastructure. Cisco has already partnered with EMC/VCE and NetApp Inc., both of which are focused on convergence for the enterprise. It has also worked with Pure Storage and SimpliVity Inc. to improve its storage offerings. So while Cisco is not lagging behind VMware, Bowker says it needs to focus on several things if it wants to remain relevant in an increasingly converged technology industry.

First of all, he writes, maintaining strong customer relationships will be a key strategy for Cisco if it wants to remain a top player. That includes building consumer trust. Bowker explains, "Cisco and SimpliVity have the potential to change the way that customers protect workloads, replicate remotely and implement DR strategies. This approach can potentially displace existing solutions. As a result, Cisco go-to-market partners can turn on these features without having to become experts on a pile of software."

Read more about what Cisco needs to do to stay competitive in storage, according to Bowker.

RhoMobile, Zebra Technologies Corp. partnership expands mobile app development

Motorola has moved its focus away from an exclusively internal mobile enterprise application platform (MEAP) and into a more integrated mindset, says Current Analysis analyst Charlotte Dunlap.

The partnership between RhoMobile, Motorola's mobile application development suite, and Zebra Technologies is a good example. The alliance will take on competitors through a mature platform that's anchored by back-end integration, a focus on the Internet of Things and strong channel partnerships. The two companies are focused on improving operational efficiency in industries such as hospitality, warehouse storage, retail and manufacturing.

"It's hard to determine if RhoMobile's merely gone from being internally focused on Motorola products to now having to focus on Zebra’s products, but time will tell whether developers find a broader non-Motorola play opportunity," writes Dunlap, who adds that RhoMobile faces stiff competition from IBM, SAP and Salesforce.

Read what Dunlap has to say about the RhoMobile, Zebra Technologies partnership.

Service automation is the key to overcoming user and technology challenges

With ever-evolving cloud technologies and increasing consumer demand for faster and more reliable throughput, IT's best bet to meeting those requests is service automation. According to Enterprise Management Associates Vice President Jim Frey, automation can reduce the costs of operation, increase productivity and reduce manual error. Frey says companies have to overcome several challenges before service automation can yield benefits. Taking the right steps, however, can help.

Frey explains that the first step is a cultural transformation. IT and the organization need to be on the same page, with the same mission in mind. Once standardized processes are in place, it’s easier to make a decision decision making becomes easier. Going along with the "same-mindset" idea, Frey says that organizations must eliminate silos. In other words, get rid of the separation of network, storage and compute teams and get everyone on the same path of serving the customer.

Read the other steps Frey gives for adopting service automation.

This was last published in December 2014

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