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What is Brocade doing at VoiceCon?

As I was walking the floor of VoiceCon’s exhibition hall today I noticed that Brocade had a rather large booth at the show, with quite a few sales guys patrolling the perimeter.

And I didn’t see the word Foundry anywhere.

I asked one Brocade rep what a company known best for its storage networking products was doing at VoiceCon. He explained that Brocade was in town to promote Foundry switches as a platform for supporting IP telephony.  Brocade bought Foundry last year and Foundry has had booth presence at VoiceCon in the past.

But there’s no trace of the Foundry brand at the booth. Just Brocade. It looks like I’ll have to stop referring to them as Brocade/Foundry. The Brocade rep said all Foundry products will be branded as Brocade switches for now on.

I haven’t heard much from Brocade since it bought Foundry, and I’ve been wondering about how the merger has been going. It looks like it’s moving forward with a single Brocade brand, so customers better get used to referring to their Foundry switches and load balancers, etc., as Brocade boxes.

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