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Overheard @ Interop NYC 2008: When high fashion and high tech collide

Vendor A: “Busy enough for you?”
Vendor B: “Packed in here.”
–Two empty vendor booths

There’s nothing quite like Vegas, I was told, right before tromping off to Interop New York, and boy were they right. No MacGyver. No high-stakes (or low-stakes, for that matter) poker with the stars. And really, not many announcements. As Rivka Little blogged, going there made you wonder if trade shows are dead, although the Fashion Coterie trade show right next door seemed to be booming (with better swag, too!).

Strangely, one of the biggest presences was RIM, pushing their PBX interoperability as well as showing off some shiny new Bolds. I have to admit, seeing them In Real Life really made me appreciate the upgrade in screen quality over their predecessors. We watched some movie trailers, and I was surprised that they were actually watchable as opposed to the almost farcical activity of watching video on a Curve.

RIM also had David Yach, their CTO of software, give an Interop keynote and lined him up for a series of interviews about the future and philosophy of BlackBerry software.

Cisco, it seems, isn’t quite so enthusiastic, as Rivka quoted one Cisco exec: “We don’t do these tradeshows the way we used to. Cisco does a lot of it virtually now. And we use our own technology like telepresence to meet with people. Folks are crunched to travel.”

And the ones that do make it there? Occasionally sidelined.

Security: What does your company make?
Cisco Executive: EVERYTHING.
–Outside Fashion Coterie trade show floor

The feelings, alas, were not mutual.

Clacker: Oh my God, we missed it!
Fashionista: What are you talking about?
Clacker (with growing horror): We missed the show! These guys are definitely not in fashion!
–Outside of Interop trade show floor

Further Reading:

Thanks to Rivka Little for the overheard tips! Got more? Send them in to mmorisy at techtarget

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