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Cisco plays nice at Interop: Vendors must work together for infrastructure on demand

“Integrated stack.” If you’re confused by that term, don’t be concerned.

Apparently it’s the buzzword for the integration of applications and virtualized network instances in a single stack that will enable dynamic provisioning of infrastructure and applications on demand. Still a bit confused?

At Interop New York Wednesday, Cisco’s VP of data center and virtualization Ben Gibson used his keynote sessions to tout Cisco’s role in this integrated stack. More solidly, he preached the idea that vendors must work together to co-develop and market pieces of the infrastructure (virtual or not) that enable dynamic provisioning – offering the entire picture “from the application to the disk.” Though Cisco set the tone for selling highly proprietary networking equipment in the ‘90s, Gibson harkened back to the era, calling on vendors to work closely together the way companies did to enable e-commerce.

As an example of multi-vendor strategies, Gibson noted Cisco’s Vblock alliance with EMC and VMware, which offers “pre-validated infrastructure pieces that bring together network, compute and storage.” Gibson also pointed to the HP-Microsoft alliance that also brings together hardware and applications.

“The vendor community has to work together in new and interesting ways to deliver solutions that drive our systems integration and drive simplicity,” Gibson said, calling it a “new way of thinking about things” to bring about a “single cohesive customer experience.”

Customers in the audience weren’t necessarily buying into the idea just yet. One network manager from a major telecom carrier said buying into “solutions” from these multi-vendor partnerships is not that different than buying technology from one vendor – “it’s still about lock-in to one prescribed system,” he said.

Some network engineers are just not ready to buy into the infrastructure-on-demand play. One Interop attendee, network engineer from a national health insurance firm, said his company would be ready to converge data center networks in about five years and wouldn’t consider infrastructure on demand until then. What’s more, he doubted that his users would understand the concept of automatic provisioning of infrastructure to meet their business needs. In turn, he doubted his engineers would be understand user business needs enough to supply the right applications automatically. He referred to the whole transitions as “a big learning process.”

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