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Belkin offered cash for positive reviews of router

The Daily Background blog has created quite a stir for pointing out that a Belkin buisness devleopment rep was offering money for positive product reviews on Amazon.com. The product, a wireless USB hub, was getting terrible reviews on Amazon, so Belkin representative Michael Bayard posted an ad on Mechanical Turk, Amazon’s online marketplace for menial tasks, requesting that people write positive reviews of the product “Write as if you own the product,” the ad stated, and “Mark any negative reviews as ‘not helpful.'” Take a look at the Amazon reviews for this router and you’ll see 17 reviews that gave it one star and two positive reviews. Looks a little fishy to me.

Belkin’s president Mark Reynoso has since issued a statement to The Daily Background which apologizes for the “isolated” incident and promises that Belkin will work with online retailers to make sure any fake reviews are taken down. Reynoso doesn’t mention anything about the fate of Bayard.

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