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With Tribble, RFP writers get their own shot of generative AI

Some large enterprises' sales organizations respond to a hundred or more requests for proposals daily. A new GenAI tool from ex-Salesforce execs could ease the workload.

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Google delays third-party 'Cookiepocalypse' until 2025

Google has yet again delayed the deprecation of third-party cookies. Marketers and advertisers now have until 2025 to remediate their ad tech.

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Salesforce Financial Services Cloud gets GenAI for banking

If Salesforce can talk the highly conservative, highly skeptical and highly regulated financial industry into adopting GenAI, the company could win over a lot more customers.

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Oracle expands generative AI across its CX applications

Oracle beefs up its Fusion Cloud Customer Experience applications with GenAI tools for users of its sales, field service, marketing and contact center.

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Customer Experience Basics

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    chatbot

    A chatbot is a software or computer program that simulates human conversation or "chatter" through text or voice interactions.

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    An overview of Microsoft Dynamics 365

    Dynamics 365 unites various CRM and ERP tools into one platform. CRM apps include Dynamics 365 Sales and Customer Service, and ERP tools include Finance and Commerce.

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    How do companies protect customer data?

    Companies can protect customer data through various technical tools and strategies, like authentication and encryption. But some types of data need more protection than others.

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