Scripps Networks, a Knoxville, Tenn.-based producer of television networks, selected Cisco Medianet architecture to enable the delivery of more streaming media content and video optimization across its high-traffic websites and cable provider partners, as well as its everyday video and voice applications for internal business use.

Medianet is an IP technology that enables interaction between video applications and the underlying network infrastructure to improve how networks are configured for video traffic, enhance video traffic monitoring and troubleshooting, and improve