
	mLife


	Home > Mobile Computing Definitions - MLife

SearchMobileComputing.com Definitions (Powered by WhatIs.com)

EMAIL THIS

LOOK UP TECH TERMS		Powered by:

Browse tech terms alphabetically:

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z #

mLife

Digg This!

StumbleUpon

Del.icio.us

- mLife is a multi-million dollar advertising campaign sponsored by AT&T to promote their wireless products and services. AT&T says the "m" in mLife stands not only for mobile, but also for other words reflecting AT&T's vision of the future of the mobile telephone such as "messaging," "multitasking," "modern," and "managed". The mLife advertising campaign and marketing platform were developed by the advertising firm of Ogilvy and Mather. mLife has been been compared to the Japanese firm NTT DoCoMo's mobile internet access system, i-Mode. (The "i" in "i-mode" stands for information, Internet, instant, etc.)

LAST UPDATED:

10 Apr 2003

Read more about mLife:

-	Gartner research director Denise Garcia addresses the question "AT&T's M-Life: Is Anyone Living It?"
-	The advertising campaign's intentionally vague definition of mLife was intended to generate curiosity.
-	You can visit the mLife Web site.

Do you have something to add to this definition? Let us know.
Send your comments to techterms@whatis.com

Digg This!

StumbleUpon

Del.icio.us

SEARCH

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines.


TechTarget Corporate Web Site \| Media Kits \| Reprints \| Site Map All Rights Reserved, Copyright 2003 - 2008, TechTarget \| Read our Privacy Policy